“Protect, Promote, Provide”

From the Desk of the Executive Director

Ken Phillips is co-founder and Executive Director of Independent Contractors of Australia. He is a published authority on independent contractor issues and directs research on related commercial and trade practices issues. Through his numerous articles in newspapers and think-tank and academic journals, Ken is known for approaching issues from outside normal perspectives and is frequently sought out for media comment.

Turn yourself into a brand

Sunday, December 15, 2013

If you don’t ‘brand’ yourself when you’re self-employed, your capacity to be your own business and make good money is diminished. This is an important message I took from a presentation at the Pan-Asia small business conference in Macau in November.

The presentation by Dr Paul Temporal of Oxford University explained how successful global companies create and maintain brands. More importantly, he identified precisely what a brand is. The messages Paul was delivering are as applicable to self-employed, small business people as they are to large businesses. More...



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